Philosophy is much more than ancient Greeks theorizing about hypothetical events. What it should be is a beacon guiding who we are and how we behave. Each of us has a philosophy, conscious or otherwise.
The same applies to companies. No business survives long-term without a strong philosophy.
The following fundamental ideas steer Pyramid’s enterprise:
- We shall be Sweden's most competent advertising agency for companies that sell goods or services to other companies; i.e. business to business (B2B).
- We shall help create measurable business results for our customers through , for example, increased brand awareness, increased sales and higher profitability.
- We shall help Swedish companies to boost their international competitiveness.
- Our communication solutions shall build on an overall strategic vision and well-executed analysis, and be characterized by cultural sensitivity as well as aesthetics and creativity.