Product launches

In the beginning of April 2013, Alfa Laval introduced PureBallast 3.0 – a new generation system for ballast water treatment – with a global launch that included a smart and comprehensive website at the center of the campaign.

Pyramid developed the campaign site featuring a series of sales functions designed to engage and convince potential customers. These include a time-controlled video that allowed users to specify their available free time and receive a video to match. A smart selector also leads customers to the right system for their needs and then generates a suggested solution, which is mailed to the relevant stakeholders to share within their organization.

Alfa Laval
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