Naming

Ericsson’s formal technology name for Bluetooth was MC LINK, which didn’t communicate the characteristics desired in the long term. During an intensive period leading up to the launch, a string of name proposals were developed before the technology was finally launched as Bluetooth.

Bluetooth was one of the first technology names to be “outside the box”, and the odd moniker has had a great influence on the technology’s success.

PS: We’ll happily tell the story behind the name, in which a key person’s interest in Vikings played a decisive role…

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