Wordplay that highlights competence

Green Cargo’s competence obviously lies with their employees, not in their trains. The company therefore needed to make their employees’ expertise within logistics more apparent.

To underscore Green Cargo’s competence profile, we created a comprehensive communications concept with the name “Hjärnvägslogistik” ‒ a pun combining the Swedish term for “railway” with the word for “brain.” A service pack to analyze potential customers’ logistics needs was also developed and named “RAILWISE.”