A new brand platform

Every second, somewhere in the world, a person performs a test using a HemoCue product. HemoCue built that position of global leadership for 30 years, starting from the moment that two Swedish inventors thought, “it must be possible to make blood tests faster, better and more precise.” Their passion and focus on problem solving has left a mark on the hearts and minds of every member of the HemoCue family. The company has since become known for supplying products and services that never compromise on precision. Pyramid therefore helped HemoCue to develop a comprehensive customer promise with the concept “Accuracy in Everything We Do.”