JBT Corporation

JBT is a global actor in the food and transportation technology industries, with a headquarters in Chicago. The company is listed on the New York Stock Exchange.

In October 2007, Houston-based FMC Technologies announced that they would be spinning off their FoodTech and Airport Systems divisions into a separate, publicly traded company. In competition with a leading, multinational brand agency, Pyramid received the task of working with the company’s leadership to develop a brand and marketing strategy for the launch.