The principle

In B2B processes, the sales and service organizations have a great impact on customer perception. This is why a new strategic platform requires wholehearted support from all employees – from the CEO to the receptionists.

Changing behavior is a time-consuming process, which always makes the internal launch at least as important as the external. An extensive internal training program was implemented as part of this project to make sure everyone in the organization acts and delivers according to the new brand promise.

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