Metso is one of the largest companies in the Nordic region and a global supplier of machines and solutions for industries such as tissue manufacturing.

Like many other Nordic industrial companies, Metso faces a number of challenges:

  • The market is changing as the standard of living improves. China, for example, now accounts for about half of the total market for new machines.
  • Completely new actors are beginning to manufacture tissue and their buying process differ in some respects to those of traditional customers.
  • Customers don’t realise all the advantages of Metso’s added values, such as rapid start-ups and high availability, and focus on prices too much.
  • Service increases in significance.

To strengthen Metso’s market share across the world, we carried out a series of strategic activities.