10 new customers to Pyramid
17 maj 2010
For the fourth consecutive year, Pyramid was recently ranked Sweden's best business-to-business agency in the Årets Bästa Byrå customer survey (Agency of the Year), as well as its Swedish Agency of the Year overall for 2009.
The award synched perfectly with Pyramid’s announcement in early 2010 of collaboration with ten new customers:
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Cardo, for group-wide communication development
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Green Landscaping, Sweden's leading provider of maintenance and construction of the outdoor environment
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Flextrus, a leader in flexible extruded materials for the packaging industry
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Heatex, a leader in air heat exchangers for buildings and industrial use
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Nexam Chemical, which develops unique binders for the polymer industry
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Nibe Stoves, and the Contura brand
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Business Days in Helsingborg
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Scalado, a world leader in image management for mobile phones and more
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Stockholm Open, classic tennis tournament
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The More Hotel, fresh new hotel concept in Malmö
“2009 was Pyramid’s best year in the 2000’s. We grew our revenues by close to 40% despite the economic conditions that have hit our industry so hard. We are experiencing strong demand for specialized services in brand development and strategic marketing communications”, says Ulf Vanselius, Pyramid’s CEO.
“In addition to the above, I expect to be able to announce some additional new customers soon. We seem to be able to attract new customers because Pyramid is Sweden's most international advertising agency and we have positioned ourselves as the natural marketing partner for larger exporting firms.”
For more information, please contact Ulf Vanselius at +46 42 38 68 00 or ulf@pyramid.se
Pyramid is Sweden's most international advertising agency. Over 60% of its revenue comes from customers located in Europe, USA and Asia. Major customers include ABS, Atlas Copco, Axis, Bluetooth SIG, Bring, Crawford, EuroMaint, JBT FoodTech, Nibe Stoves, Ruukki, Swedish Space Corporation, SAS Cargo and Tetra Pak.
Both the Årets Bästa Byrå (Agency of the Year) and Kundens Bästa Byrå (Customer’s Best Agency) competitions have awarded Pyramid the ‘Sweden’s best B2B agency’ title every year since 2006. In 2009, Pyramid was also awarded the overall Agency of the Year title.
Pyramid employs 31 people, and is based in Helsingborg, in southern Sweden.
Any communication paid for by an identified sender and distributed simultaneously to many people to promote acceptance of opinions, ideas, goods or services. Media include print advertising, TV and radio commercials, cinema screen advertising, direct mail and outdoor advertising.
Acronym for business-to-business. The marketing of goods and services in which the market comprises businesses or organizations rather than the general public.
In B2B, personal selling is far more important than in consumer marketing. Communication is often handled through selective (targeted) media as opposed to mass media (broadcast).
Products are often complex and require comprehensive messages. However, even a grapefruit can be a B2B product when marketed to retail outlets, hotels or airlines, but a consumer product when viewed in relation to the general public.
A wireless communication protocol utilizing short-range communications technology that facilitates data transmission over short distances from fixed and mobile devices, creating wireless personal area networks (PANs).
Originally, an identifying mark burnt into something, such as the hides of cattle, with a red-hot iron. Today it has two main meanings:
1. A symbol that identifies a company and its products, distinguishing them from other companies and their products and usually consisting of a brand name combined with a brand mark. In this sense, roughly synonymous with the legal term trademark.
2. A set of mental perceptions of a company and its products that people associate with the brand symbol.
In marketing, a brand is a distinctive identity that symbolizes a promise associated with a product, service or organization, indicating the source of the promise. It is a mixture of tangible and intangible attributes, symbolized by a trademark, which, if managed properly, creates value and influence.
The position occupied by a brand in the minds of customers is often a company�s most valuable asset. An established brand is an entry ticket to new markets, and serves as an entry barrier to companies that lack strong brands. The value of a well-managed brand appreciates with time, while that of a badly managed brand depreciates.
It is not always feasible to create a new brand; the chances of success are small and the cost high. Brand extension or acquisition of companies that own strong brands may be easier.
Transfer of an established brand to other products or product categories; marketing a new product under an already established company brand, either as an addition to an existing product line or as an entirely new type of product.
Brand extension is popular because it is expensive and difficult to find, register and establish new brands. A British study reveals that launch costs are, on average, 36 percent lower for products launched by brand extension than for those launched under new brands.
There are risks: the position of the original product may weaken. Some brands can tolerate much extension, others very little.
See also: brand abuse, brand awareness, brand compression and brand esteem.
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