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2010 04 jan
LogIn chooses Pyramid for its international campaign

LogIn Crete AB, with head office in Helsingborg, Sweden, recently chose Pyramid as its new advertising agency partner. Among other things, the assignment covers the development of a new communication platform and the launch of LogIn’s new 19/2”® standard form factor.

LogIn develops computers and communication systems for operation in tough environments where the demand for robustness, reliability and maintained functionality is great and in certain cases life-saving. The products are combat-rugged and highly resistant to environmental factors such as temperature, shock, vibration, water, dust and electronic interference. LogIn’s prime customers are found within the global defence industry.

During recent years, LogIn has developed a unique product concept called 19/2”® that gives customers a number of benefits, including space-saving communication modules with less energy consumption and heat generation.

“LogIn faces its biggest global launch ever, therefore it was important to carefully choose a partner with broad competence within international marketing and communication. Pyramid showed that it could best answer our needs”, says Tomas Odelid, Managing Director for LogIn.

“The assignment is completely in line with our competence profile and we look forward to close cooperation where we have the privilege of taking an active role in the development of such an international company as LogIn”, says Ulf Vanselius, Managing Director of Pyramid.

The Pyramid workgroup for LogIn consists of Roger Peacock (copy), Johan Rääf (art director), Lisa Skarp (project leader) and Ulf Vanselius (strategic development).

For more information, please contact Ulf Vanselius at +46 (0)42 38 68 00.

Ulf Vanselius