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2010 08 dec
Pyramid collaborating with southern Sweden’s leading business system specialist

In mid-October 2010, Decido AB and Kompetensor AB announced their plans to fuse and create southern Sweden’s leading business system specialist. The new company provides a complete and integrated business system offering for small, medium and large companies in a range of different branches.

To create their new branding and communication platform, the two companies chose Pyramid Communications as strategic partner.

Hakan Walberg, CEO of Kompetensor AB says: "With this merger, knowledge-wise, we will be able to offer the broadest base of business systems in southern Sweden. We are investing heavily, and Pyramid gives us a partner team who are not just highly skilled brand strategists and communications experts, but also provides extensive parallel experience as a service consulting company with daily complex challenges their clients have been able to benefit from."

Pyramid agrees. “It as an exciting mission”, says Lisa Sharp, Account Manager at Pyramid. "It's always exciting to be able to contribute to the start of something new – in this case, two already successful companies coming together to invest and become a major player on the market.”

Branding work began in October with brand analysis and positioning work, followed by the development of visual identity, communications platform and communication plan. In January 2011, the implementation of DecidoKompetensor’s market communication drive will begin.

For more information contact:
- Hakan Walberg, MD, Kompetensor AB, hakan.walberg@kompetensor.se, 0768-52 54 20
- Lisa Sharp, Account Manager, Pyramid Communications, lisa@pyramid.se, 0705-572331

Ulf Vanselius