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2012 06 jul
Pyramid helps Woody Bygghandel build its brand

Woody Bygghandel has chosen Pyramid Communications as a partner to develop its brand and strengthen its position in the Swedish market. The collaboration will begin in the fall of 2012 with an analysis phase and then be visible on the market in 2013.

Woody Bygghandel is part of the voluntary chain Interpares – a leading brand with 105 stores and nearly 7 billion in annual sales and with a clear focus on the professional and conscious customer. The chain is owned by local entrepreneurs who collaborate in areas such as purchasing, marketing, IT, environment and education.

- Pyramid is a natural choice for brand-building and coordinating communication in wide channels, such as in stores and on the web, says Peder Strömqvist CEO of Interpares, and continues:

- After half a century in the business, we are professionals in purchasing and logistics. Now we need a competent partner who can help us map out the direction so that we can communicate in the right way with our clients and prospective clients.

- Woody is a large and established player in the construction market. For us, local presence is very important and we will continue this path. At the same time we can benefit from the advantages that large-scale operations can provide in terms of communication. Naturally, we are proud to be a part in building a strong brand, says Jonas Wilensjö, Account Director at Pyramid Communication.

Pyramids working group consists of Jonas Wilensjö, project management, Micco Grönholm, brand development, Vera Porad Falk, copywriter, Henry Stierna, Art Director and Jesper Petersson, Production.

For more information, please contact Ulf Vanselius, CEO of Pyramid at 042-38 68 26 or mail ulf@pyramid.se

Ulf Vanselius