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2013 26 jun
The Port of Helsingborg is overhauling its brand and communication platform

The Port of Helsingborg has selected Pyramid Communication as the agency to oversee its brand and communication platform, in order to strengthen its position as one of Sweden’s most significant ports.

Andréas Eriksson, Marketing & Information Manager for the Port of Helsingborg, explains, “For some time we’ve consciously and successfully positioned ourselves as a specialist in container traffic, and now we’re further honing our communication to show the benefit of our organization. To be tomorrow’s winner, it’s crucial that we involve and immerse our employees in creating a successful company, and that we communicate in the right way with our various target groups. We’ve engaged Pyramid in a dialogue surrounding these questions for a time, and now the time was exactly right for getting the work underway.”

At Pyramid, the cooperation with the Port of Helsingborg is viewed with great interest. “The Port of Helsingborg is at an exciting stage, where there are substantial opportunities for positioning it as an important hub for continued regional expansion. As a Helsingborg agency, we’re very proud that we’re able to be part of this work,” says Emma Nilsson, Account Director at Pyramid. “There’s really no limit as to how successful the Port of Helsingborg’s journey can be. Branding work isn’t about geographical positions, but rather about mental ones,” she smiles.

The branding work was initiated in May and is estimated to conclude in late summer.

The client team at Pyramid comprises:
Emma Nilsson, Account Director
Micco Grönholm, Brand Development Director
Vera Porad Falk, Copywriter
Anna Wiedner, Art Director

For more information, contact:
Ulf Vanselius, ulf@pyramid.se 0705-16 33 70

Ulf Vanselius