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2015 09 apr
Mats Rönne strengthens Pyramid in Stockholm

As of June 1st, Pyramid includes Mats Rönne as Senior Strategist, with focus on strategic branding for international companies. Mats will also represent Pyramid in Stockholm.

Mats has a long and impressive background in global branding and strategic communication, serving in leadership positions for the likes of Electrolux, Ericsson and Skanska. Mats comes most recently from a position as CMO at Readly.

“We are obviously pleased to welcome Mats as part of the Pyramid team,” says Ulf Vanselius, CEO of Pyramid. “Mats’ deep knowledge and experience in global branding, marketing and communication strategy will further strengthen Pyramid's position as the leading B2B agency in Sweden. Mats will also serve as our main contact in Stockholm, where we are already working with ten or so customers.”

“Pyramid is already today strongest in Sweden when it comes to developing and implementing brand strategies in international B2B companies,” affirms Mats Rönne. “We share the same philosophy about brands and communication, and have collaborated informally for several years. Now we both feel there is great potential in developing that cooperation further — not least in Stockholm, where I’ve worked for many years — and I will combine my role for Pyramid with some of my own projects.”

“Now we’re picking up the pace even more. 2015 will be a record year for Pyramid,” says Ulf Vanselius. “During this winter and spring, we started collaborations with a handful of leading Nordic companies such as HL Display, Kalmar, Maersk, Midroc, Nederman, SSAB and Yara. Apparently, many international companies are looking for the mix of brand strategy and international perspective that we are unique in offering in Sweden.”

For more information, contact:

Ulf Vanselius at 0705-163370 or ulf@pyramid.se

Mats Rönne at 0705-905050 or mats@pyramid.se

Pyramid is Sweden’s most international advertising agency. Over 60% of its revenue comes from clients active in Europe and the USA. Major clients include Alfa Laval, ASSA ABLOY, Bluetooth, DIAB, HemoCue, Hiab, JBT Corporation, Kalmar, NIBE, Ruukki, SSAB, Sandvik, Sulzer, Tetra Pak and Valmet.

For nine years in a row, Pyramid has been ranked Sweden’s best business-to-business advertising agency in the Agency of the Year (Årets Byrå) competition.

Pyramid and its sister company Petra have 50 employees and are based in Helsingborg and Stockholm. 

Ulf Vanselius