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2022 30 nov
Nordic Morning, Comprend, Pyramid, Petra and Graal to become Nordic Morning

Multi-award-winning agencies Nordic Morning, Comprend, Pyramid, Petra and Graal, who have collaborated in a common business area in H&H Group, will be uniting under one brand, called Nordic Morning, during the first half of 2023. Through strong positions in digital marketing, corporate and B2B communication, the new agency will offer a unique combination of deep and broad expertise with around 300 colleagues in Stockholm, Malmö, Helsingborg, Helsinki, London, Hamburg and Gdansk.

Earlier this year, H&H Group created a business area for data- and insight-driven digital communication and marketing with Nordic Morning and Comprend as the foundation. In the summer, digital agency Petra, advertising agency Pyramid and brand agency Graal were acquired and included in the business area. The purpose of the business area, which today is working with some of the world’s leading brands, is to help clients realise strategies and create business results through communication and effective marketing technology.

Johanna Fagrell Köhler, CEO of Nordic Morning and Comprend, will become CEO of the new agency. She says:

We have seen how the collaboration within the business area has increased based on clients’ needs of our agencies’ services in digital marketing, corporate communication, and digital services development. This makes it natural to gather the agencies into one brand and organisation. The new Nordic Morning will combine strategic and tactical expertise thanks to the different agencies’ competencies that complement each other already today—competencies that will remain and be stronger together.

We will compete as a large entity with the culture and creativity of a small entrepreneurial agency. Thanks to our deep and niched expertise, we can better serve and meet the needs of our two distinct target groups within digital and data-driven marketing, communication and ICT. We will be a unique and powerful option for clients. She says.

The Nordic Morning brand is well-known in a larger market, so we have chosen to continue with it. We will however start working internally to fill the new agency with a shared vision and values before we make the official change in 2023. Johanna Fagrell Köhler continues.

Martin Petersson, President and CEO of H&H Group, comments:

We are firmly committed to building a market-leading agency by integrating all skills and capabilities needed to be a dynamic and strong partner for our clients. The new Nordic Morning will offer a unique combination of a deep understanding of value-driven marketing and effective corporate communication, underpinned by a strong technology offering that leverages results. Johanna Fagrell Köhler and her team have in short time proventhat the specialist skills we now bring together in one agency are stronger with close collaboration. I look forward to supporting the effort to create a fully integrated Nordic Morning that truly elevates client value.

The five agencies who will join forces under a shared brand are:

Nordic Morning believes in making the world a better experience. We research, advise, make and activate to encourage our clients to aim further and drive growth. The Nordic Morning team are strategically positioned across the Nordics to serve the needs of our growing Nordic client base, which includes some of the largest and most exciting brands in Europe.

Comprend is the leading digital communications agency for listed companies, large and small. We help companies succeed by understanding and inspiring their key stakeholders. Together with our customers, we solve their challenges with a combination of business communication and digital competence. The Comprend brand will remain as is in the UK for now.

Pyramid helps international B2B brands succeed by creating brand and communication strategies, including communication that moves people and drives sales. We have a long-term brand perspective in everything we do, and each effort builds a clear position while also creating effect for our customers through smart marketing solutions.

Petra challenges traditional IT in global B2B. Our core is deep behavioural and technical expertise. We offer optimized web development and hosting processes together with enhanced lead and data management to create customer experiences that continually connects.

Graal is a business-oriented brand agency, basing everything we do on insights and deep understanding of what drives human behaviour. Using strategy, behavioural science, creativity and design, we build magical brand experiences that transform brands and the people who love them.

More information 

For more information please contact:

Martin Petersson, President & CEO of H&H Group martin.petersson@halvarssongroup.com +46 709 711291

Johanna Fagrell Köhler, CEO Nordic Morning and Comprend Johanna.fagrell@nordicmorning.com +46 734 10 05 50

About H&H Group

H&H Group is a long-term owner of communication agencies with the ambition of being a market leader. The Group has a combined agency revenue of just over SEK 800 million with 600 employees in Stockholm, Malmö, Linköping, Helsinki, Helsingborg, London, Hamburg and Gdansk. The Group consists of Nordic Morning, Hallvarsson & Halvarsson, Comprend, Springtime-Intellecta, Jung Relations, Creo Media Group, BerntzonBylund, Mods, Identx, Involve, Wonderland, Savvy, Consilio, Axiom Insight, Pyramid, Petra and Graal.

You can find more information here: www.halvarssongroup.com

Rikard Jevinger

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