Pyramid ranked best B2B agency in Sweden – for the sixth year in a row
21 februari 2012
Yesterday Pyramid was ranked best B2B agency in Sweden by the survey institute Årets Byrå (Agency of the Year), and placed fifth place among the "big advertising agencies”. Årets Byrå, administered by Regi and Dagens Industri, is the biggest and most prestigious competition in which nearly 500 Swedish communications agencies participate.
Årets byrå appoints the best agency in fourteen categories. Winner in each category is the agency that receives the highest overall rating in the survey responses received from nearly 3,000 buyers of agency services. Thus, it is the customers who will decide which agency is the best.
- It's fantastic that our customers ranked us as Sweden's top B2B agency again, and also among the top five in Sweden, consumer agencies included, says Ulf Vanselius, CEO of Pyramid. 2009 we became Agency of the Year among medium sized firms, and this year we will be competing with Sweden's really big and talented agencies.
- We have a policy to only participate in contests where the customer's opinion matters, and where an agency's business contribution to customer success is assessed over time and not on individual advertising work. It is actually the sixth year in a row that we ranked highest among the so-called business-to-business firms. It is a great honor and a proof that we are doing many things right, says Ulf.
We are also pleased about the success of two other Helsingborg agencies: Relevance who won in the category large ad agencies and Kollo who was ranked third in the category Action marketing agencies. In other words, Helsingborg continues to be an important center for Swedish advertising.
2011 was Pyramid’s strongest year ever with record sales and earnings. Prior to 2012 Pyramid invests heavily in expanding the business by starting a new web agency, Petra, Sweden's first web agency with a focus on international business. Petra began working with a handful of large customers in the beginning of the year and hired 6 people to manage the increasing volumes.
- 95% of what we produce is destined for markets outside of Sweden, so we almost never appear in the Swedish media. We get more and more strategic assignments for global companies who think we stand well in competition with agencies in the U.S. and Europe, says Ulf Vanselius.
Read more about Årets Byrå at
www.aretsbyra.se
For more information, please contact Ulf Vanselius on 0705 16 33 70, 042-38 68 26 or ulf@pyramid.se
Pyramid is Sweden's most international advertising agency. Over 60% of its revenue comes from customers located in Europe, USA and Asia. Major customers include Assa Abloy, Atlas, Axis, Bluetooth, Bring, Duni, Metso, Nibe, Peab, Ruukki, Norway Post, SAS, Securitas and Sulzer.
In the survey Årets Byrå (Agency of the Year), Pyramid has been ranked Sweden's best business-to-business agency for six consecutive years in a row.
Pyramid has 38 employees and is located in Helsingborg.
Read more: www.pyramid.se/News
Any communication paid for by an identified sender and distributed simultaneously to many people to promote acceptance of opinions, ideas, goods or services. Media include print advertising, TV and radio commercials, cinema screen advertising, direct mail and outdoor advertising.
Acronym for business-to-business. The marketing of goods and services in which the market comprises businesses or organizations rather than the general public.
In B2B, personal selling is far more important than in consumer marketing. Communication is often handled through selective (targeted) media as opposed to mass media (broadcast).
Products are often complex and require comprehensive messages. However, even a grapefruit can be a B2B product when marketed to retail outlets, hotels or airlines, but a consumer product when viewed in relation to the general public.
A wireless communication protocol utilizing short-range communications technology that facilitates data transmission over short distances from fixed and mobile devices, creating wireless personal area networks (PANs).
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