Norway Post selects Pyramid Communications to develop its Bring and Posten Norge brands
15 maj 2009
Following an extensive selection process, Norway Post has assigned Helsingborg-based Pyramid Communications as one of five advertising agencies to develop its Bring and Posten Norge brands.
The two-year contract is effective as of 1 June 2009. It stipulates that Pyramid has been chosen to deliver B2B communications solutions for its companies in the Nordic region as well as that the agency is approved as a specialist supplier for internet-based solutions.
“Bring and Posten Norge are amongst the most exciting brands in the Nordic region. After the extensive evaluation held by Norway Post, we are extremely proud to be one of the five selected agencies,” says Ulf Vanselius, CEO fo Pyramid. “We have worked with Bring and Norway Post over the last three years in specialized areas, like the Nordic launch of Bring. We see good possibilities to develop Norway Post and Bring to one of our agency’s largest key accounts.
For three year’s running Pyramid has been ranked as Sweden’s #1 business-to-business agency and it is obviously reassuring and thrilling to receive this recognition that our capabilities stand this strong across the entire Nordic region,” concludes Ulf Vanselius.
For more information contact Ulf Vanselius: 042-38 68 26 or ulf@pyramid.se
Pyramid's mission is to build strong brands by creating conspicuously profitable, boundless communication solutions for international companies with high ambitions and entrepreneurial spirit.
Pyramid is Sweden’s most international advertising agency. 60% of the agency’s turnover comes from companies situated outside Sweden. Customers include AAK, Atlas Copco, AudioDev, Bluetooth SIG, Bring, JBT Corporation, Perstorp, SAS Cargo, Tetra Pak och Volvo Aero.
For three year’s running Pyramid has been ranked as Sweden’s #1 business-to-business agency in surveys held by the country’s leading business and trade magazines, Veckans Affärer and Resumé.
Pyramid employs 29 people and is located in Helsingborg.
Any communication paid for by an identified sender and distributed simultaneously to many people to promote acceptance of opinions, ideas, goods or services. Media include print advertising, TV and radio commercials, cinema screen advertising, direct mail and outdoor advertising.
Acronym for business-to-business. The marketing of goods and services in which the market comprises businesses or organizations rather than the general public.
In B2B, personal selling is far more important than in consumer marketing. Communication is often handled through selective (targeted) media as opposed to mass media (broadcast).
Products are often complex and require comprehensive messages. However, even a grapefruit can be a B2B product when marketed to retail outlets, hotels or airlines, but a consumer product when viewed in relation to the general public.
A wireless communication protocol utilizing short-range communications technology that facilitates data transmission over short distances from fixed and mobile devices, creating wireless personal area networks (PANs).
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