As a leading consulting firm in intellectual property (IP), Awapatent had for some time now experienced an ever-widening need among customers to capitalize on their intellectual assets. Not only to protect their present, but also to create their future. The industry - and especially Awapatent as a player - had moved from talking mainly about intellectual rights and intellectual property (trademarks, patents, etc.) to talking about intellectual assets. How do you create value instead of protecting rights? In order to support the new approach and clarify the added value Awapatent offers the market, a repositioning work was carried out in connection with the change of name from Awapatent to AWA. The name became smaller, but the offer larger. In connection with the repositioning, a completely new communication concept was also developed, which reflects the company's values of courage, passion and openness.
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