Sulzer is one of the world's leading suppliers of submersible pumps and other equipment for handling and purifying wastewater. Sales take place globally via 30 subsidiaries and an extensive distributor network. In the last four years, Sulzer has launched completely new product generations with low power consumption and high reliability. In 2012, four new products would be launched. This would make Sulzer the only manufacturer in the world with a complete range of IE3 products. It was time for the final breakthrough in the market and time to prove that the products really live up to their promise. Sulzer operates in a large number of countries, with extensive local marketing. In order to achieve a global launch in a short time and at a reasonable cost, all companies were required to accept the central campaign and have access to a wide range of communication tools.
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