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2009 12 maj
New recruit strengthens Pyramid’s international competence

Pyramid Communications has recently recruited American copywriter Joe Danielson. Joe has an accomplished career building strong brands and communications for international b2b marketers. Some of the agencies he has worked for include Anderson & Lembke New York, Sandberg Trygg and ID kommunikation. Joe comes to Pyramid from Cordovan Marketing, where he was responsible for the agency in southern Sweden.

“Joe strengthens our offering to clients, says Ulf Vanselius,” CEO of Pyramid. “Joe’s knowledge and skills in brand building and creative development will further solidify Pyramid’s position as the leading B2B agency in Sweden.

Our strategy during this recession has been to practice what we preach: move forward when our competitors stand still or downsize. This has proven successful for us; our first quarter was the best in Pyramid’s long history with a net profit well over 1 MSEK. Our offensive began last summer with four new employees and investments made in marketing the agency. Pyramid has won 10 new accounts since the beginning of 2009.”*

“Pyramid is Sweden’s top-ranked B2B agency working with strategic communications for brand and marketing development”, says Joe Danielson. “I bring over 15 years of experience of working with some of Sweden’s leading B2B companies as well as current knowledge of most industries prevalent in this region. My strength and passion is helping clients turn strategic initiatives into sustainable practices as well as strong communications. Making the complex simple and attractive.”

For three year’s running Pyramid has been ranked as Sweden’s #1 business-to-business agency in surveys held by the country’s leading business and trade magazines, Veckans Affärer and Resumé.

* New clients include: ABS, Atlas Copco, Bring, Crawford, Diab, EuroMaint, Lawson, Peab and Swedish Space Corporation.

For more information, contact Ulf Vanselius: 042-38 68 26 or ulf@pyramid.se

Pyramid's mission is to build strong brands by creating conspicuously profitable, boundless communication solutions for international companies with high ambitions and entrepreneurial spirit.

Ulf Vanselius