Crawford Group AB, headquartered in Malmö, recently chose Pyramid as a global advertising agency partner. The mission includes a new positioning and a number of major product launches.
Crawford, part of the listed Cardo Group, is one of the world's leading suppliers of door and docking solutions. It works through its own sales companies and distributors in more than 30 countries.
“Pyramid proved to best match our need for a strategic communications partner with the right skills and resources to handle international assignments. Our cooperation has already yielded very positive results in a broad European product launch,” says Annika Falk, Marketing Communications Manager, Global Marketing.
“This assignment is fully in line with our competence profile, and we look forward to working closely with Crawford. We feel privileged to take an active part in the development of a company as international and professional as Crawford,” says Ulf Vanselius, CEO at Pyramid.
“Right now, Pyramid is showing a strong positive trend. We have been successful in our aggressive effort to counter the tough economic climate,” says Vanselius. “The first half of 2009 will be one of our financially strongest ever, due in large measure to the initiation of working relationships with about ten new customers. Officially, in addition to Crawford, they include two divisions at Atlas Copco, as well as Carpe Nova, DIAB, EuroMaint, Lawson, Norden Machinery, NORD-LOCK, Peab and Rymdbolaget, the Swedish aerospace company.
The Crawford workgroup at Pyramid includes David Vaughn (copy), Johan Rääf (AD) and Ulf Vanselius (strategic development and project management).
For more information, please contact Ulf Vanselius at +46 42 38 68 00.