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2013 01 jul
Hiab selects Pyramid as partner to develop new global communication platform

Hiab is one of the world’s leading suppliers of load handling solutions for vehicles used in construction, forestry, industry, waste management, recycling and defense, among other sectors. Hiab is a part of Cargotec, which has a turnover of more than 3 billion euros and is listed on the Helsinki Stock Exchange.

Hiab is in the process of developing a new business and branding strategy, which is to be further strengthened by such means as a clearer positioning, a strong brand promise and a global communication solution.

“Pyramid was best able to answer our demands for a strategic communication partner with the right competence and resources to handle this type of international assignment,” says Lotta Clausen, Hiab Communications Director.

“This assignment is right in line with our competence profile. We look forward to a close cooperation in which we have the privilege of actively participating in the development of such an international and expansive company as Hiab,” says Ulf Vanselius, Managing Director of Pyramid.

The client team at Pyramid consists of Maria Hoffstein (account direction), Mark Drake (copy), Vladimir Eidous (art direction) and Ulf Vanselius (strategy).

For more information contact Ulf Vanselius, Managing Director of Pyramid, by phone at 042-38 68 26 or e-mail at ulf@pyramid.se

Ulf Vanselius