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2020 23 nov
Gycom chooses Pyramid as partner for branding and communication

Gycom is a leading provider of products and solutions in technology and electronics and has a wide offering in the focus areas of automation, mechatronics and electrical components.

Gycom’s history dates back to 1986, then the main focus was standard components for the Swedish market. Over the years, the product range and offering has expanded and today they provide a wide range of products and services within automation, mechatronics and electrical components. In the process of reviewing and setting a new strategy for the company, a need to develop the brand positioning and brand communication was also identified.

We were looking for a B2B agency that could help us with the challenges we are facing. Pyramid has shown a strong business focus and understanding of our challenges, which were important parameters for us. We look forward to having Pyramid as a partner in the exciting process ahead”, says Staffan Sjöstedt, Managing Director of Gycom.

Gycom is at an exciting and crucial point to define its game plan – and thereby its conditions for growth and profitability – in the coming years” says Emma Widerberg, Brand Strategist at Pyramid. “Within automation, there are many and diversified players. Whoever succeeds in establishing ownership of a defined part of the category will come out as the winner. Of course, we will make sure it’s Gycom” she concludes.

www.gycom.com

For more information please contact Emma Widerberg at emma@pyramid.se or Nina Skantz at nina@pyramid.se.

Ulf Vanselius

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