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2022 28 feb
Swedish ad agency Pyramid sets up operations in Germany 2021 was a strong year for the Hemon Group with ad agency Pyramid, digital agency Petra, and branding agency Graal. Strong revenue growth gave a year-end result of almost 10 million SEK. Pyramid’s vision is to become the leading B2B agency in Europe by 2025. A growing portion of the agency’s earnings comes from non-Swedish customers. For this reason, Pyramid is now setting up a representative office in Hamburg.

Agencies have been facing difficulties in recent years. But Pyramid and its sibling agencies have grown and developed during the Covid-19 pandemic. In 2021, Pyramid increased their income with roughly 30%, keeping a very good profit margin. “A lot of agencies are suffering as they weather the storm,” says Pyramid CEO Ulf Vanselius. “We decided to build windmills instead of taking cover. We hold high ambitions, with a vision to become Europe’s best B2B-agency within a few years. We’re making good progress, with many international customers and a strong position in the Nordics, where we’ve ranked as the #1 Swedish B2B agency 16 years in a row.”

”We already have a significant customer base in central Europe with Alfa Laval, Bosch Rexroth, Habasit, and Sulzer as some of our big customers. That’s why we’re taking the next step and opening a representative office in Hamburg,” Ulf Vanselius continues. “It will start out as a service office, with a senior consultant working the northern Germany market and developing our German customers.”

Vanselius concludes: “2022 will be an exciting year. We’re basically fully booked until summer vacations, with a handful of quotes at international companies looking for a B2B agency with strong digital competencies.”

For further information, contact Pyramid CEO Ulf Vanselius.

Phone: +46 705 16 33 70 Email: ulf@pyramid.se


Pyramid is Sweden’s most international advertising agency, with customers that include 30 of the largest companies in the Nordic region. More than 50% of our revenue comes from business outside of Sweden. Some of our biggest clients are Alfa Laval, Bosch Rexroth, Dometic, ESS, Ecolean, HemoCue, Hiab, LightLab, Munters, Ragn-Sells, Stora Enso, Sulzer, Telenor IoT och Trelleborg.

In Sweden’s Agency of the Year competition, Pyramid has ranked as the top business-to-business agency for sixteen years in a row. Pyramid, Petra and Graal have over 70 employees with headquarters in Helsingborg, Sweden.

Ulf Vanselius

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