There's always something happening at Pyramid. Here we list our latest news. Older news can be found in the archive. Feel free to leave a comment!

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2017 06 apr

Beckers Group chooses Pyramid Communication as new communication partner.

The Beckers Group has chosen Pyramid Communication to develop its global marketing strategy and communications, including marketing in both digital and analog channels.

The Beckers Group is one of the world’s largest coating suppliers serving a global market from 24 different locations in 19 countries. The main business areas are coil coatings, i.e. high-performance liquid paints applied to metal, industrial coatings for agricultural, construction and earthmoving (ACE) equipment, and finishes for consumer electronics and lifestyle appliances.

Headquartered in Berlin, Germany, the Beckers Group was founded in 1865 in Stockholm, Sweden and is a privately owned company and part of Lindéngruppen. The company builds on a strong heritage originating in the clear vision and entrepreneurial spirit of its founder Carl Wilhelm Becker. Today, the company has about 1,800 employees and is wholly owned by the Lindén family since 1985.

Pyramid will be helping the Beckers Group develop their long-term marketing strategy and communication as well as communication activities for the entire organization. The assignment includes both analog and digital channels. The latter will be handled by Pyramid’s sister agency Petra, who will also be in charge of the digital development.

“Beckers has a long tradition, a strong focus on innovation and great people – but talking about all of this was not one of our strengths. With Pyramid, we have found an agency with vast experience in B2B to support us with our brand development. They showed a deep understanding of our business and will be the right partner for this endeavor,” says Kristin Wolf, Global Communications Manager at Beckers Group.

Ulf Vanselius, CEO of both Pyramid and Petra, is thrilled about the new cooperation.

“This is an excellent example of the kind of expertise we can offer, he says. Many of our customers require a full service partner who can master both strategic development and communication across all channels. Pyramid and Petra represent just the right choice.”

The project team at Pyramid/Petra is: Nina Håkansson Account Director, Mats Rönne Strategy, Carl-Gunnar Hanson Project Manager Digital Media, Henrik Stierna Art Director, Maggie Crusell Copywriter, Ricky Fasshauer Interactive Art Director and Johannes Jeffsell Production Manager.

For more information please contact Nina Håkansson at +46 42 386829 or

Pyramid is Sweden’s most international advertising agency. More than 60% of its revenue comes from customers located in Europe, USA and Asia. Major customers include Alfa Laval, ASSA ABLOY, Awapatent, Bluetooth, Bring, Boxon, Castellum, Enfo, Hiab, Höganäs AB, InfoMentor, JBT Corporation, Medius, Nederman, NIBE, Posten Norge, Saab, SSAB, Sandvik, Stora Enso, Sulzer, Tetra Pa,k and Valmet.
In the Agency of the Year-survey, Pyramid has been ranked as Sweden’s best B2B agency for 11 years in a row.
Pyramid and Petra have 50 employees.

Ulf Vanselius

2017 12 jan

Pyramid and web agency Petra both nominated for Agency of the Year 2017

For the eleventh year in a row, Pyramid has been nominated for a top ranking in the Agency of the Year competition, conducted by the analysis company Regi in collaboration with the publications Resumé and Veckans Affärer, among others. In the same competition, the web agency Petra has been nominated for the fourth year in the category “Digital agencies 7-25 million SEK.”

The Agency of the Year competition determines the best agencies within fifteen different categories. The winner in each category is the agency that receives the highest overall rating in a survey conducted among clients. This year, almost 200 agencies met the qualification requirements and received ratings from several thousand customers.

“Of course we are excited about the nominations,” said Ulf Vanselius, CEO of Pyramid and the web agency Petra. “It is fantastic that both of our agencies are among the best in Sweden in their respective categories. We’re keeping Helsingborg’s flag flying high!”

“Pyramid has done very well in this competition over the past ten years, but it is an added pleasure this year that we have risen to the category of Sweden’s largest agencies with a revenue of more than 50 million SEK,” continued Ulf Vanselius. “We have a long record of top rankings and are Sweden’s highest-rated B2B agency. It goes without saying that we are hoping to win our category this year and once again become the Agency of the Year.”

“The web agency Petra was named Digital Agency of the Year in 2014 and is again nominated in this category. We started Petra in 2012, and our five-year-old enterprise has seen steady development with new clients who clearly appreciate our work.”

Read more about the Agency of the Year competition (Swedish only)

For more information, contact Ulf Vanselius at +46 42-38 68 26 or

Pyramid is Sweden’s most international advertising agency with clients that include 30 of Scandinavia’s largest companies. Over 50% of Pyramid’s revenue comes from clients active in Europe and the USA.
The web agency Petra, a sister company to Pyramid, develops creative and business-driving digital communication solutions for the web, social media, apps for mobile devices and more.
In the Agency of the Year competition, Pyramid has been ranked Sweden’s best business-to-business advertising agency for ten consecutive years. In 2014, Petra was named Digital Agency of the Year.
Pyramid and its sister companies Petra and Graal have 50 employees and are based in Helsingborg.

Ulf Vanselius