There's always something happening at Pyramid. Here we list our latest news. Older news can be found in the archive. Feel free to leave a comment!

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2021 31 mar

Absolicon chooses Pyramid as new communication partner

Absolicon is a publicly traded Swedish company in the solar energy sector. The company has developed a unique technology that captures heat from solar radiation and creates sustainable heat for industrial applications. The company’s cutting-edge systems have the highest optical efficiency ever measured among smaller, parabolic solar collectors for industrial heating applications.

Based in Härnösand, Sweden, Absolicon is a leading supplier of systems for solar-generated steam and heat. By developing, manufacturing and selling solar energy systems that deliver sustainable energy in different forms, the company is contributing to solving the world’s energy problems.

Absolicon sees an opportunity to develop its business by sharpening its communication about the benefits of investing in solar heating. Heating represents half of the world’s total energy consumption and there is a large need to educate the market about the advantages of sustainable heat generation, as well as clearly distinguish Absolicon and its unique benefits to potential customers.

Pyramid will help Absolicon develop a communication strategy, media training and marketing campaigns.

“We are about to revolutionize the world’s energy production and we were searching for an international B2B agency that can help us develop and implement a communication strategy that helps us reach potential business partners and final users. Pyramid shows a clear understanding of our needs and is the right choice for us,” says Joakim Byström, CEO at Absolicon.

Ulf Vanselius, CEO at Pyramid, is glad to start the new cooperation.
“This is an excellent example of the type of expertise we can offer international companies. Many of our clients need a full-service agency with an international focus that masters both strategic development and communication across a wide range of channels and markets. We are looking forward to making Absolicon a global success.”

For more information, contact Anna Bäckefjord at 010-344 6809 or

Ulf Vanselius

2021 19 mar

Dometic selects Pyramid as communication partner for global launch of Dometic Delivery Box

Dometic is an innovative company with focus on mobile solutions. Recently the company announced a revolutionary new product for home delivery from restaurants. Pyramid has been assigned responsible for the global launch of the product.

Dometic is a global leader in solutions for mobile living, where the company has a first or second position in a number of categories and a large installed customer base world-wide. Dometic is now in the process of an international roll-out of one of its latest revolutionary products. The growing trend in home delivery of food drives the demand for a high quality and safe home delivery service. Dometic has developed a smart, temperature-controlled food delivery container which can preserve the restaurant quality and temperature of the food until it reaches the consumer with the highest level of hygiene – Dometic Food Delivery Box.

Pyramid has been selected partner for development of marketing strategy and communication, as well as the implementation of marketing campaigns for this exciting launch.

“We were looking for a B2B marketing agency to support us in our development and delivery of a communication and launch strategy. We are very excited for this cooperation and I am keen to see the progress and results” says Peter Kjellberg, CMO of Dometic.

Ulf Vanselius, Pyramid CEO: “Dometic is a leading Swedish company with exciting products and strong global presence. We look forward to making Dometic Delivery Box a global success.

For more information contact Nina Skantz at +46 10 344 6829 or

Ulf Vanselius

2021 11 mar

Pyramid and Petra Digital Agency once again in the top in Agency of the Year competition

Last night, Sweden’s “Agency of the Year” (Årets Byrå) event was held, ranking the best agencies in 14 different categories based on customer feedback in a number of areas.

Pyramid runner up tied with Forsman & Bodenfors – ranked Sweden’s best B2B agency for the 16th year running
– Pyramid competes in the heaviest agency category, together with other agencies with a turnover of over 50 million SEK. This year we’re tied at second place with Forsman & Bodenfors, one of the world’s best creative agencies, says Ulf Vanselius, CEO at Pyramid and Petra. We’ve made it a tradition to rank among the best agencies in the country and for 16 years we’ve been the absolute leaders in the B2B segment.

Petra Digital Agency in the finals for Digital agencies 25-50 mil.
–Petra has reached the finals 9 out of 10 years since it was founded, and has won Agency of the Year once. That’s a remarkable track record, showing that we deliver high quality solutions to our customers.

– We’re very pleased with the results. Ranking among the top Swedish agencies year after year is proof that we’re doing our utmost for our fantastic customers, adds Ulf Vanselius. 

Read more about Agency of the Year on 

For more information, please contact Ulf Vanselius on +46 42 38 68 26 or

Pyramid is Sweden’s most international advertising agency, with customers that include 30 of the largest companies in the Nordic region. More than 50% of our revenue comes from business outside of Sweden. 
Petra, a digital agency affiliated with Pyramid, develops creative and business-driving communication solutions for the web, social media and more.
 In Sweden’s Agency of the Year competition, Pyramid has ranked as the top business-to-business agency for sixteen years in a row and was named Agency of the Year for 2018. 
Pyramid, Petra and Graal have over 60 employees with headquarters in Helsingborg, Sweden.

Ulf Vanselius

2021 01 feb

Pyramid and the web agency Petra are both nominated for Agency of the Year 2021

For the sixteenth year in a row, the advertising agency Pyramid has been nominated for one of the top positions in the Agency of the Year competition, which is run by the analysis company Regi in collaboration with, among others, Resumé. In the same competition, the web agency Petra is nominated in the "Digital SEK 25-50 million" category.

Agency of the Year names the best agency in 15 different categories. The winner in each category is the agency that receives the highest overall rating from the customers who responded to a survey which covers a range of aspects from creativity to the level of service. 124 agencies met the qualification requirements and have been rated through several thousand customer reviews.

“Of course we are happy to receive these nominations,” says Ulf Vanselius, CEO of Pyramid, Petra and Graal. “It is fantastic that both of our agencies are once again among the best in Sweden in their respective categories. We are flying the flag for Helsingborg!”

“Pyramid has placed very well in the competition for the past sixteen years. In 2018 we were named Agency of the Year for the second time, and in 2020 we came in 2nd place overall. This year, Pyramid competes again in the largest class for advertising agencies (where agency revenue exceeds SEK 50 million),” Ulf Vanselius continues. “We have a long history of top rankings and are Sweden's highest ranked B2B agency. This year we hope to be Agency of the Year once again.”

“The web agency Petra has been nominated for every year it has been in operation and was named "Digital Agency of the Year" in 2014. Petra has also taken a step up in size and is once again nominated for a top position,” Ulf Vanselius concludes.

Read more about Agency of the Year at

For more information, contact Ulf Vanselius on 042-38 68 26 or

Ulf Vanselius

2020 23 nov

Gycom chooses Pyramid as partner for branding and communication

Gycom is a leading provider of products and solutions in technology and electronics and has a wide offering in the focus areas of automation, mechatronics and electrical components.

Gycom’s history dates back to 1986, then the main focus was standard components for the Swedish market. Over the years, the product range and offering has expanded and today they provide a wide range of products and services within automation, mechatronics and electrical components. In the process of reviewing and setting a new strategy for the company, a need to develop the brand positioning and brand communication was also identified.

We were looking for a B2B agency that could help us with the challenges we are facing. Pyramid has shown a strong business focus and understanding of our challenges, which were important parameters for us. We look forward to having Pyramid as a partner in the exciting process ahead”, says Staffan Sjöstedt, Managing Director of Gycom.

Gycom is at an exciting and crucial point to define its game plan – and thereby its conditions for growth and profitability – in the coming years” says Emma Widerberg, Brand Strategist at Pyramid. “Within automation, there are many and diversified players. Whoever succeeds in establishing ownership of a defined part of the category will come out as the winner. Of course, we will make sure it’s Gycom” she concludes.

For more information please contact Emma Widerberg at or Nina Skantz at

Ulf Vanselius