There's always something happening at Pyramid. Here we list our latest news. Older news can be found in the archive. Feel free to leave a comment!

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2018 06 aug

Minova chooses Pyramid as global agency

Pyramid Communication has been selected the global lead agency for Minova International. Minova is a global leader in ground support and geotechnical solutions for mining, tunnelling and surface civil engineering projects as well as structural repair, restoration and remediation.

Minova’s roots which were founded in 1882 in Dortmund, Germany, has continued to bring innovative solutions to improve safety and productivity by providing customer-connected engineers and chemists within ground support and geotechnical works to set new industry standards.

- Minova is currently in an expansive phase focusing on business development and new market entries. It´s a very positive challenge to work on a global scale with such a knowledge intensive firm facing great potential and we are looking forward to be part of this journey, says Ulf Vanselius, CEO of Pyramid.

The assignment covers everything from global brand and communication strategy to product launches and digital solutions.

- We are happy to work with Pyramid as our global lead agency for marketing, a focus that will be critical in our route ahead. Pyramid has a strong experience within B2B and a deep understanding of the what drives sales in complex purchase processes, says Peter Assinder, Head of Sales, Marketing & Technology at Minova.

- Minova´s solutions comprise a comprehensive range of resins, specialised cementitious products, steel / GFRP and equipment creating a total solutions package. With over 135 years of history, Minova is synonymous with strata control and geotechnical works for mining, construction and civil engineering rehabilitation projects globally.

For further information, please contact:
Ulf Vanselius, CEO Pyramid
Cell: +46 70-516 33 70

Ulf Vanselius

2018 23 jul

Pyramid wins the title Agency of the Year 2018 in Sweden

On 21 February, Pyramid won the title Agency of the Year 2018 in Sweden's most comprehensive and perhaps prestigious competition for communication and PR agencies.

The reason this particular competition is so special is that the results are based on the ratings of the customers that the agencies currently work with. Winning is thus a token of high appreciation and great customer satisfaction.

This year, Pyramid won the title in the category “large advertising agencies” in competition with well-known and well-respected companies such as Forsman & Bodenfors and King.

“It feels great that our customers once again rank us as Sweden’s best agency”, says Ulf Vanselius, CEO at Pyramid. “Over the last 12 years, we have received the highest rankings among B2B-agencies in Sweden, but it is undoubtedly even more fun to be the very best regardless of the overall focus, and in addition among the really big and professional agencies”.

“Our basic rule is to only participate in competitions where the customer’s opinion decides the outcome, as this is the main factor that governs our work. It is a great honor and it proves our method and the fact that Helsingborg continues to be a leading center for Swedish advertising”.

“At the moment, Pyramid is in a very positive phase. In the past few years, we have recorded record sales and results for both us and our sister agencies – the web agency Petra and the branding agency Graal”.

“95 % of what we do is intended for markets outside of Sweden, which means we are almost never present in Swedish media. We collaborate with around 30 Swedish and international companies, most of whom are world leaders in their respective areas and receive more and more strategic assignments for global companies in Europe and the USA”, concludes Ulf Vanselius.

Read more about the Agency of the Year competition at

For more information, contact Ulf Vanselius at +46 42 38 68 26 or

Ulf Vanselius

2017 06 apr

Beckers Group chooses Pyramid Communication as new communication partner.

The Beckers Group has chosen Pyramid Communication to develop its global marketing strategy and communications, including marketing in both digital and analog channels.

The Beckers Group is one of the world’s largest coating suppliers serving a global market from 24 different locations in 19 countries. The main business areas are coil coatings, i.e. high-performance liquid paints applied to metal, industrial coatings for agricultural, construction and earthmoving (ACE) equipment, and finishes for consumer electronics and lifestyle appliances.

Headquartered in Berlin, Germany, the Beckers Group was founded in 1865 in Stockholm, Sweden and is a privately owned company and part of Lindéngruppen. The company builds on a strong heritage originating in the clear vision and entrepreneurial spirit of its founder Carl Wilhelm Becker. Today, the company has about 1,800 employees and is wholly owned by the Lindén family since 1985.

Pyramid will be helping the Beckers Group develop their long-term marketing strategy and communication as well as communication activities for the entire organization. The assignment includes both analog and digital channels. The latter will be handled by Pyramid’s sister agency Petra, who will also be in charge of the digital development.

“Beckers has a long tradition, a strong focus on innovation and great people – but talking about all of this was not one of our strengths. With Pyramid, we have found an agency with vast experience in B2B to support us with our brand development. They showed a deep understanding of our business and will be the right partner for this endeavor,” says Kristin Wolf, Global Communications Manager at Beckers Group.

Ulf Vanselius, CEO of both Pyramid and Petra, is thrilled about the new cooperation.

“This is an excellent example of the kind of expertise we can offer, he says. Many of our customers require a full service partner who can master both strategic development and communication across all channels. Pyramid and Petra represent just the right choice.”

The project team at Pyramid/Petra is: Nina Håkansson Account Director, Mats Rönne Strategy, Carl-Gunnar Hanson Project Manager Digital Media, Henrik Stierna Art Director, Maggie Crusell Copywriter, Ricky Fasshauer Interactive Art Director and Johannes Jeffsell Production Manager.

For more information please contact Nina Håkansson at +46 42 386829 or

Pyramid is Sweden’s most international advertising agency. More than 60% of its revenue comes from customers located in Europe, USA and Asia. Major customers include Alfa Laval, ASSA ABLOY, Awapatent, Bluetooth, Bring, Boxon, Castellum, Enfo, Hiab, Höganäs AB, InfoMentor, JBT Corporation, Medius, Nederman, NIBE, Posten Norge, Saab, SSAB, Sandvik, Stora Enso, Sulzer, Tetra Pa,k and Valmet.
In the Agency of the Year-survey, Pyramid has been ranked as Sweden’s best B2B agency for 11 years in a row.
Pyramid and Petra have 50 employees.

Ulf Vanselius

2017 12 jan

Pyramid and web agency Petra both nominated for Agency of the Year 2017

For the eleventh year in a row, Pyramid has been nominated for a top ranking in the Agency of the Year competition, conducted by the analysis company Regi in collaboration with the publications Resumé and Veckans Affärer, among others. In the same competition, the web agency Petra has been nominated for the fourth year in the category “Digital agencies 7-25 million SEK.”

The Agency of the Year competition determines the best agencies within fifteen different categories. The winner in each category is the agency that receives the highest overall rating in a survey conducted among clients. This year, almost 200 agencies met the qualification requirements and received ratings from several thousand customers.

“Of course we are excited about the nominations,” said Ulf Vanselius, CEO of Pyramid and the web agency Petra. “It is fantastic that both of our agencies are among the best in Sweden in their respective categories. We’re keeping Helsingborg’s flag flying high!”

“Pyramid has done very well in this competition over the past ten years, but it is an added pleasure this year that we have risen to the category of Sweden’s largest agencies with a revenue of more than 50 million SEK,” continued Ulf Vanselius. “We have a long record of top rankings and are Sweden’s highest-rated B2B agency. It goes without saying that we are hoping to win our category this year and once again become the Agency of the Year.”

“The web agency Petra was named Digital Agency of the Year in 2014 and is again nominated in this category. We started Petra in 2012, and our five-year-old enterprise has seen steady development with new clients who clearly appreciate our work.”

Read more about the Agency of the Year competition (Swedish only)

For more information, contact Ulf Vanselius at +46 42-38 68 26 or

Pyramid is Sweden’s most international advertising agency with clients that include 30 of Scandinavia’s largest companies. Over 50% of Pyramid’s revenue comes from clients active in Europe and the USA.
The web agency Petra, a sister company to Pyramid, develops creative and business-driving digital communication solutions for the web, social media, apps for mobile devices and more.
In the Agency of the Year competition, Pyramid has been ranked Sweden’s best business-to-business advertising agency for ten consecutive years. In 2014, Petra was named Digital Agency of the Year.
Pyramid and its sister companies Petra and Graal have 50 employees and are based in Helsingborg.

Ulf Vanselius