News

There's always something happening at Pyramid. Here we list our latest news. Older news can be found in the archive. Feel free to leave a comment!


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2021 01 feb

Pyramid and the web agency Petra are both nominated for Agency of the Year 2021

For the sixteenth year in a row, the advertising agency Pyramid has been nominated for one of the top positions in the Agency of the Year competition, which is run by the analysis company Regi in collaboration with, among others, Resumé. In the same competition, the web agency Petra is nominated in the "Digital SEK 25-50 million" category.

Agency of the Year names the best agency in 15 different categories. The winner in each category is the agency that receives the highest overall rating from the customers who responded to a survey which covers a range of aspects from creativity to the level of service. 124 agencies met the qualification requirements and have been rated through several thousand customer reviews.

“Of course we are happy to receive these nominations,” says Ulf Vanselius, CEO of Pyramid, Petra and Graal. “It is fantastic that both of our agencies are once again among the best in Sweden in their respective categories. We are flying the flag for Helsingborg!”

“Pyramid has placed very well in the competition for the past sixteen years. In 2018 we were named Agency of the Year for the second time, and in 2020 we came in 2nd place overall. This year, Pyramid competes again in the largest class for advertising agencies (where agency revenue exceeds SEK 50 million),” Ulf Vanselius continues. “We have a long history of top rankings and are Sweden's highest ranked B2B agency. This year we hope to be Agency of the Year once again.”

“The web agency Petra has been nominated for every year it has been in operation and was named "Digital Agency of the Year" in 2014. Petra has also taken a step up in size and is once again nominated for a top position,” Ulf Vanselius concludes.

Read more about Agency of the Year at https://www.aretsbyra.se/nominerade-byraer-i-arets-byra-2021/

For more information, contact Ulf Vanselius on 042-38 68 26 or ulf@pyramid.se.

Ulf Vanselius

2020 23 nov

Gycom chooses Pyramid as partner for branding and communication

Gycom is a leading provider of products and solutions in technology and electronics and has a wide offering in the focus areas of automation, mechatronics and electrical components.

Gycom’s history dates back to 1986, then the main focus was standard components for the Swedish market. Over the years, the product range and offering has expanded and today they provide a wide range of products and services within automation, mechatronics and electrical components. In the process of reviewing and setting a new strategy for the company, a need to develop the brand positioning and brand communication was also identified.

We were looking for a B2B agency that could help us with the challenges we are facing. Pyramid has shown a strong business focus and understanding of our challenges, which were important parameters for us. We look forward to having Pyramid as a partner in the exciting process ahead”, says Staffan Sjöstedt, Managing Director of Gycom.

Gycom is at an exciting and crucial point to define its game plan – and thereby its conditions for growth and profitability – in the coming years” says Emma Widerberg, Brand Strategist at Pyramid. “Within automation, there are many and diversified players. Whoever succeeds in establishing ownership of a defined part of the category will come out as the winner. Of course, we will make sure it’s Gycom” she concludes.

www.gycom.com

For more information please contact Emma Widerberg at emma@pyramid.se or Nina Skantz at nina@pyramid.se.

Ulf Vanselius

2020 19 okt

Conaxess Trade choose Pyramid as their new communication partner

Conaxess Trade is the leading Marketing, Sales and Distribution company in the Nordics, Austria and Switzerland, where they provide customized route-to-market solutions to brand owners. With focus in the categories; food, non-food, confectionary and beverages, they represent a large portfolio of brands such as Barilla, Kellogg’s, Schwarzkopf, Nestle, Bacardi and Martini, just to mention a few.

Conaxess Trade, with HQ in Switzerland and the marketing department in London, provides its customers with expertise, insights and operational strength to ensure route-to-market excellence. Today they represent over 200 brands, have more than 500 employees and get access to +40 million consumers in Europe.

Pyramid will be helping Conaxess Trade with the development of their marketing strategy and communication as well as communication activities for the entire organization.
We were looking for a European B2B marketing agency to support in our development and delivery of a communication strategy which will help us to reach out to potential FMCG business partners. We grow brands and Pyramid demonstrates a clear understanding of our needs and is the right choice for our business” says Uwe Thellmann, CEO of Conaxess Trade.

Ulf Vanselius, Pyramid CEO, is thrilled about the new cooperation.
This is an excellent example of the kind of expertise we can offer to European companies, he says. Many of our customers require a full-service partner who can master both strategic development and communication across all channels and several markets.

For more information contact Nina Skantz at +46 10 344 6829 or nina@pyramid.se.

Ulf Vanselius

2020 29 maj

Ragn-Sells väljer Pyramid för strategiprojekt

Ragn-Sells är ett av Nordens ledande kompetensföretag inom återvinning, miljö och cirkulär ekonomi. Man har satsat på att erbjuda nyskapande, effektiva lösningar för att minimera, ta hand om och omvandla avfall till resurser. Därmed har man blivit ett levande bevis på att omsorg om jorden och bra affärer går hand i hand.

Ragn-Sells har valt Pyramid som partner för att i Norden och Baltikum genomföra en varumärkesundersökning samt strategiarbete för ytterligare satsning inom eCommerce.

- Vi har valt en B2B-byrå med kompetens att bistå oss i arbetet att utvärdera och stärka Ragn-Sells varumärke, samt medverka som strategisk partner i vår fortlöpande satsning inom eCommerce, säger Carina Qvarngård, koncernansvarig för Ragn-Sells Go to market funktion.

- Ragn-Sells är ett innovativt återvinningsföretag som idag ligger i absolut framkant inom forskning och innovationer för återvinning. De har idag en ledande roll inom utveckling av den modernaste tekniken, samt driver frågor och idéer om cirkulära materialflöden på en internationell nivå. De möjligheter och utmaningar som Ragn-Sells står inför inom varumärkesstrategi och marknadsföring matchar perfekt våra kompetensområden och vi ser fram emot ett spännande samarbete, säger Rikard Jevinger, GM på Pyramid.

För mer information kontakta:
Rikard Jevinger, GM, Pyramid

Email: rikard@pyramid.se

Telefon: +46 70-605 17 00

Pyramid är Sveriges mest internationella reklambyrå med 30 av Nordens största företag som kunder. Drygt 50% av företagets intäkter faktureras utanför Sverige. Pyramid utsågs till Årets Byrå i Sverige 2018 och har rankats som Sveriges bästa byrå inom business-to-business 145 år i rad.
Pyramid, tillsammans med systerbyråerna Petra och Graal, har tillsammans 60 anställda med huvudkontor i Helsingborg.

Rikard Jevinger

2020 27 apr

Large Projects division of Bosch Rexroth chooses Pyramid as communication agency

Pyramid Communication has been selected as communication agency for the Large Projects division of Bosch Rexroth in Boxtel, the Netherlands. This part of the global giant Bosch Rexroth is a world leader in extreme engineering, which includes drive systems for large projects within offshore, civil engineering, stage technology and motion simulation technology.

Bosch Rexroth is a world leader in industrial automation and mobile hydraulics. The company has 30,000 employees globally and a turnover of over 6 billion Euros. Bosch Rexroth in Boxtel is globally responsible for large projects, and is also the production unit for large cylinders, electric actuators and a wide range of other drive solutions.

Extreme engineering for large projects includes anything from major civil engineering projects with customer-specific drive solutions for bridges and canals to supplying specialized components for the lifting and moving of offshore platforms that can weigh up to 48,000 tons on high seas.

- We were looking for an international B2B agency that could help us present our spectacular technology and solutions. Pyramid has a strong experience within international B2B as well as a deep understanding of what drives sales in complex purchase processes, says Vincent Stahlecker, marketing manager Large Projects at Bosch Rexroth in Boxtel.

- Bosch Rexroth is a truly global company with amazing engineering solutions. It´s a very inspiring challenge to work on a global scale with such a knowledge-intensive company, and to help explain the innovative and impressive solutions that they create, says Ulf Vanselius, CEO of Pyramid.

For further information, please contact:
Ulf Vanselius, CEO Pyramid
Email: ulf.vanselius@pyramid.se
Cell: +46 70-516 33 70

Ulf Vanselius

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