News

There's always something happening at Pyramid. Here we list our latest news. Older news can be found in the archive. Feel free to leave a comment!


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2022 12 maj

Pyramid, Petra and Graal to be part of H&H Group

H&H Group acquires the advertising agency Pyramid, the digital agency Petra and the brand agency Graal. The agency group will be part of the business area within H&H Group that focuses on data- and insight-driven digital communication and marketing. Together with Comprend and Nordic Morning, the business area employs around 300 people in the Nordic region and the rest of Europe.

The acquired agencies have an agency income of SEK 90 million and around 70 employees in offices in Helsingborg, Stockholm, Helsinki, Hamburg and Gdansk. The agencies have a unique combination of expertise in branding, communication and digital solutions. The agencies will join H&H Group on June 1 and add value to the entire H&H Group and their customers through their unique B2B offering in several markets.

Martin Petersson, President and CEO of H&H Group comments:

“We are very happy that Pyramid, Petra and Graal have chosen to be part of our group. They are one of the most successful B2B agencies in the Nordic region. Together with our new colleagues, we strengthen and complement our investment in data- and insight-driven digital communication and marketing. We are very much looking forward to developing the offer and in this way become an even better partner for our customers.”

Ulf Vanselius, who is the main owner and CEO of Pyramid, Petra and Graal, comments:

“Together with our customers, we have built a successful agency group that is also increasingly winning international assignments. By becoming part of the H&H Group, we look forward to investing further in strengthening our position. We have gotten to know our new colleagues as curious and ambitious entrepreneurs and look forward to continuing to work with them.”

Johanna Fagrell Köhler, Business Area Manager at H&H Group says:

“In our efforts to take a leading international position in data- and insight-driven digital communication and marketing, the colleagues in Pyramid, Petra and Gral will be an important reinforcement. We are experiencing strong demand in both B2B and B2C and I am really looking forward to working with our new colleagues and creating the best conditions for employees and customers to achieve new successes.”

Pyramid is Sweden's most international advertising agency that works with B2B across the entire marketing field with analysis, strategy, implementation and follow-up.

Petra is one of Sweden's leading digital agencies with a focus on B2B and business-driven solutions in e-business. Petra was recently named Agency of the Year 2022.

Graal is an insight-driven brand agency that, on the basis of behavioural science, develops strategies and brand experiences that build loyalty and business.

For more information

Johanna Fagrell Köhler, Business area manager, H&H Group
+46 734 100550
johanna.fagrell@nordicmorning.com

Martin Petersson, President and CEO, H&H Group
+46 709 71 12 91
martin.petersson@halvarssongroup.com

Ulf Vanselius, CEO and main owner of Pyramid, Petra and Graal
+46 705 163370
ulf@pyramid.se

About H&H Group

H&H Group is a long-term owner of communications companies with the ambition of being a market leader. The group has a total fee income of SEK 770 million and 570 employees in Stockholm, Malmö, Linköping, Helsinki, Helsingborg, London, Hamburg and Gdansk. The group consists of Nordic Morning, Hallvarsson & Halvarsson, Comprend, Springtime-Intellecta, Jung Relations, Creo Media Group, BerntzonBylund, Mods, Identx, Involve, Bysted, Wonderland, Savvy, Consilio, Axiom Insight, Pyramid, Petra and Graal.

Read more at www.halvarssongroup.com.

Ulf Vanselius

2022 10 mar

Petra Digital Agency is 2022 Agency of the Year. Pyramid Communication ranked #1 B2B agency for the 17th consecutive year

Yesterday, March 10, the Swedish trade study Årets Byrå 2022 (Agency of the Year) was presented. The study names the top agencies in 17 categories, based on customer evaluations in several areas.

Petra Digital Agency was named Agency of the Year in the Digital 25 – 50 MSEK category
“We’ve been finalists in all but one of the ten years that Petra has been up and running. Now, we’re Agency of the Year for the second time. It’s a remarkable result and proof that we are really delivering quality solutions for our customers throughout the Nordics,” says Ulf Vanselius, CEO of Pyramid, Petra, and Graal agencies.

Pyramid ranked as #1 Swedish B2B agency for the 17th consecutive year
“Pyramid is included in the largest class of ad agencies, with revenues exceeding 25 MSEK. We’ve made it a tradition to be ranked among the country’s top agencies – and for the past 17 years being absolute leaders in Swedish B2B marketing,” Ulf Vanselius comments.

“Of course, we are very happy about these amazing rankings. Being among the top Swedish agencies year after year indicates that we are doing a lot of things right for our customers. But we won’t rest there – our goal is to reach even better results during 2022,” Ulf Vanselius concludes.

Read more about Årets Byrå 2022 (Agency of the Year):
www.aretsbyra.se

For further information, contact Ulf Vanselius on 042-38 68 26 or ulf@pyramid.se.

First place  Third place

Pyramid, Petra, and Graal are three specialist agencies, delivering business results for their customers. Pyramid is Sweden’s most international ad agency, with 30 of the largest Nordic companies as customers. Roughly 50% of the agency’s income is invoiced abroad.
Petra Digital Agency develops creative and business-driving digital communications solutions for Nordic companies’ websites, Social Media, and more.
Branding Agency Graal develops several leading brands in the Nordics.
Together, Pyramid, Petra, and Graal employ around 70 associates. Main offices are in Helsingborg, with branch offices in Stockholm, Helsingfors, Gdansk, and Hamburg.

Ulf Vanselius

2022 28 feb

Swedish ad agency Pyramid sets up operations in Germany

2021 was a strong year for the Hemon Group with ad agency Pyramid, digital agency Petra, and branding agency Graal. Strong revenue growth gave a year-end result of almost 10 million SEK. Pyramid’s vision is to become the leading B2B agency in Europe by 2025. A growing portion of the agency’s earnings comes from non-Swedish customers. For this reason, Pyramid is now setting up a representative office in Hamburg.

Agencies have been facing difficulties in recent years. But Pyramid and its sibling agencies have grown and developed during the Covid-19 pandemic. In 2021, Pyramid increased their income with roughly 30%, keeping a very good profit margin. “A lot of agencies are suffering as they weather the storm,” says Pyramid CEO Ulf Vanselius. “We decided to build windmills instead of taking cover. We hold high ambitions, with a vision to become Europe’s best B2B-agency within a few years. We’re making good progress, with many international customers and a strong position in the Nordics, where we’ve ranked as the #1 Swedish B2B agency 16 years in a row.”

”We already have a significant customer base in central Europe with Alfa Laval, Bosch Rexroth, Habasit, and Sulzer as some of our big customers. That’s why we’re taking the next step and opening a representative office in Hamburg,” Ulf Vanselius continues. “It will start out as a service office, with a senior consultant working the northern Germany market and developing our German customers.”

Vanselius concludes: “2022 will be an exciting year. We’re basically fully booked until summer vacations, with a handful of quotes at international companies looking for a B2B agency with strong digital competencies.”

For further information, contact Pyramid CEO Ulf Vanselius.

Phone: +46 705 16 33 70 Email: ulf@pyramid.se


Pyramid is Sweden’s most international advertising agency, with customers that include 30 of the largest companies in the Nordic region. More than 50% of our revenue comes from business outside of Sweden. Some of our biggest clients are Alfa Laval, Bosch Rexroth, Dometic, ESS, Ecolean, HemoCue, Hiab, LightLab, Munters, Ragn-Sells, Stora Enso, Sulzer, Telenor IoT och Trelleborg.

In Sweden’s Agency of the Year competition, Pyramid has ranked as the top business-to-business agency for sixteen years in a row. Pyramid, Petra and Graal have over 70 employees with headquarters in Helsingborg, Sweden.

Ulf Vanselius

2021 31 mar

Absolicon chooses Pyramid as new communication partner

Absolicon is a publicly traded Swedish company in the solar energy sector. The company has developed a unique technology that captures heat from solar radiation and creates sustainable heat for industrial applications. The company’s cutting-edge systems have the highest optical efficiency ever measured among smaller, parabolic solar collectors for industrial heating applications.

Based in Härnösand, Sweden, Absolicon is a leading supplier of systems for solar-generated steam and heat. By developing, manufacturing and selling solar energy systems that deliver sustainable energy in different forms, the company is contributing to solving the world’s energy problems.

Absolicon sees an opportunity to develop its business by sharpening its communication about the benefits of investing in solar heating. Heating represents half of the world’s total energy consumption and there is a large need to educate the market about the advantages of sustainable heat generation, as well as clearly distinguish Absolicon and its unique benefits to potential customers.

Pyramid will help Absolicon develop a communication strategy, media training and marketing campaigns.

“We are about to revolutionize the world’s energy production and we were searching for an international B2B agency that can help us develop and implement a communication strategy that helps us reach potential business partners and final users. Pyramid shows a clear understanding of our needs and is the right choice for us,” says Joakim Byström, CEO at Absolicon.

Ulf Vanselius, CEO at Pyramid, is glad to start the new cooperation.
“This is an excellent example of the type of expertise we can offer international companies. Many of our clients need a full-service agency with an international focus that masters both strategic development and communication across a wide range of channels and markets. We are looking forward to making Absolicon a global success.”

For more information, contact Anna Bäckefjord at 010-344 6809 or anna.b@pyramid.se.

Ulf Vanselius

2021 19 mar

Dometic selects Pyramid as communication partner for global launch of Dometic Delivery Box

Dometic is an innovative company with focus on mobile solutions. Recently the company announced a revolutionary new product for home delivery from restaurants. Pyramid has been assigned responsible for the global launch of the product.

Dometic is a global leader in solutions for mobile living, where the company has a first or second position in a number of categories and a large installed customer base world-wide. Dometic is now in the process of an international roll-out of one of its latest revolutionary products. The growing trend in home delivery of food drives the demand for a high quality and safe home delivery service. Dometic has developed a smart, temperature-controlled food delivery container which can preserve the restaurant quality and temperature of the food until it reaches the consumer with the highest level of hygiene – Dometic Food Delivery Box.

Pyramid has been selected partner for development of marketing strategy and communication, as well as the implementation of marketing campaigns for this exciting launch.

“We were looking for a B2B marketing agency to support us in our development and delivery of a communication and launch strategy. We are very excited for this cooperation and I am keen to see the progress and results” says Peter Kjellberg, CMO of Dometic.

Ulf Vanselius, Pyramid CEO: “Dometic is a leading Swedish company with exciting products and strong global presence. We look forward to making Dometic Delivery Box a global success.

For more information contact Nina Skantz at +46 10 344 6829 or nina@pyramid.se.

Ulf Vanselius

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