What arguments drives your customers to make decision to buy more and pay more? If you think you know after asking your customers and sales force, you are probably quite off and missing some very good arguments to drive sales. The reason is that your customers will lie when they get a direct question – or rather give you the arguments they should as professionals. But normally there are hidden factors you can use to your advantage.
Sustainability might be one of the driving factors, but only in certain cases. Don’t miss to learn about a truly unique research method and scientific insights of when and how sustainability arguments works.
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